According to the founder of CLOY, Teddy Baguilat Jr., who calls himself Capt. Ri,b he used CLOY to attract more customers because he knows how fascinated Pinoys are when it comes to K-drama. But their goal is not to help a woman cross the borders of Korea but to help the farmers of Cordillera to cross their products to Metro Manila. Buyers who will order more will receive free pre-loved books owned by one of their business partners.