Ad Revenue For Google US Drops 5.3%
- 4 years ago
Google's net US digital ad revenues will decline this year for the first time since eMarketer began estimating ad revenues in 2008.
Business Insider forecasts Google will bring in $39.58 billion in US digital ad revenues this year.
That's down 5.3% from 2019.
This represents a downward revision of more than $7 billion from Insiders early-March forecast.
The forecast was made prior to the pandemic-related economic slowdown in the US, particularly reduced ad spending by the travel industry.
Business Insider forecasts Google will bring in $39.58 billion in US digital ad revenues this year.
That's down 5.3% from 2019.
This represents a downward revision of more than $7 billion from Insiders early-March forecast.
The forecast was made prior to the pandemic-related economic slowdown in the US, particularly reduced ad spending by the travel industry.