Funding hard to come by for Paralympic athletes

Name: Funding hard to come by for Paralympic athletes
Uploaded: 2020-08-11T15:02:42+00:00
Duration: 7 min 8 s
Channel: CNN Money
Description: Paralympic athletes often have a hard time securing funding for their participation in the Games. Public interest tends to wane in the years between Games, leading to a decline in competitive and commercial opportunities. The postponement of the 2020 event has made matters worse, throwing into question existing sponsorships. CNNMoney’s Matt Leighton finds out how the Swiss team is faring.

CNN Money

Paralympic athletes often have a hard time securing funding for their participation in the Games. Public interest tends to wane in the years between Games, leading to a decline in competitive and commercial opportunities. The postponement of the 2020 event has made matters worse, throwing into question existing sponsorships.  CNNMoney’s Matt Leighton finds out how the Swiss team is faring.

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