Burger King Cooks Up Ad Over Tesla's Autopilot Mistake
  • 4 years ago
Burger King turned Tesla’s apparent autopilot glitch into a marketing opportunity.

Burger King turned Tesla's apparent autopilot glitch into a marketing opportunity.
http://production.geobeats.com/admin/stock_footages/20330
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Business Insider reports that the burger chain "released an ad that uses part of a YouTube video in which Tesla's assisted-driving feature mistakes a Burger King sign for a stop sign and begins to stop."
https://twitter.com/BurgerKing/status/1275425918991900673 19-27
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The restaurant also advertised an opportunity to score some free food.
http://production.geobeats.com/admin/stock_footages/15855
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According to Electrek, all you have to do is take a picture of your smart car stopped outside of a Burger King and use the hashtags "AutopilotWhopper" and "FreeWhopper."
https://twitter.com/BurgerKing/status/1275425918991900673 03-13
Burger King
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Tesla does note that its autopilot sign recognition system is currently in Beta.
http://production.geobeats.com/admin/stock_footages/21908
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