Aunt Jemima Syrup to
Rebrand Due to Racist Origins On Wednesday, Quaker Oats announced its popular
Aunt Jemima syrup and pancake mix brand will be retired. The 130-year-old brand features a Black
woman named Aunt Jemima and has long
received criticism for its racist origins. Quaker Oats has now
acknowledged this, admitting
the brand’s origins are “based
on a racial stereotype.” Kristin Kroepfl, VP
Quaker Foods, via NBC The PepsiCo subsidiary plans to remove
the brand's image by fall 2020 and
announce its new name at a later date. They also plan to “continue the conversation” by
working with the Black community to gather
"diverse perspectives” and “evolve the brand.” Kristin Kroepfl, VP
Quaker Foods, via NBC In addition, Quaker Oats announced it would
donate $5 million over the next five years to
“create meaningful, ongoing support and
engagement in the Black community.”