Sharp Increase in Samgyetang Exports
- 4 years ago
삼계탕 수출 급증
A health food representing Korea, Samgyetang is a pot full of nutrients
Getting more attention overseas now
LEE You-jin, Research Engineer
Agrofood future Marketing Institute
We were worried that exports of Samgyetang would plummet due to COVID-19,
but they've actually more than doubled.
It's my understanding that sales have increased amid panic buying in North America
due to rising curiosity toward Korean health food, as we lead in infection prevention.
I think there is a certain consumer perception that chicken meat mixed with ingredients like
A healthy bowl of Samgyetang for everybody around the world
A health food representing Korea, Samgyetang is a pot full of nutrients
Getting more attention overseas now
LEE You-jin, Research Engineer
Agrofood future Marketing Institute
We were worried that exports of Samgyetang would plummet due to COVID-19,
but they've actually more than doubled.
It's my understanding that sales have increased amid panic buying in North America
due to rising curiosity toward Korean health food, as we lead in infection prevention.
I think there is a certain consumer perception that chicken meat mixed with ingredients like
A healthy bowl of Samgyetang for everybody around the world