Full version The Brand You 50 (Reinventing Work) For Kindle
- 4 years ago
https://kpf.realfiedbook.com/?book=0375407723
If Dilbert and Tom Peters ever attended the same party, they d probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters s upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You 50 is Peters s manifesto for today s knowledge workers. It joins his Reinventing Work series, which includes The Projects 50 and The Professional Service Firm 50. In The Brand You 50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ per cent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your product line " (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C Edwards, Amazon.com
If Dilbert and Tom Peters ever attended the same party, they d probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters s upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You 50 is Peters s manifesto for today s knowledge workers. It joins his Reinventing Work series, which includes The Projects 50 and The Professional Service Firm 50. In The Brand You 50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ per cent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your product line " (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C Edwards, Amazon.com