The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship
  • 4 years ago
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Business and information companies have been investing the majority of their time and resources into technologies that will develop and maintain close relationships with their customers. The key to online success is a company's relationship with their customers. It is critical for companies with online presence to sustain each relationship in order to survive at all. Billions of dollars are being spent on defining, identifying, anticipating, recognizing, and managing customers.