Full Version Funnel It!: How to Integrate Social Media, Web Content and Email Marketing to
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If you sell, prospecting is one of the most important things you do - and it's probably one of the most frustrating and painful things you do, too. But it doesn't have to be! Using new social media, content, and email marketing tools, you can build a supercharged, highly-automated digital sales prospecting system that attracts more qualified leads, shortens your sales cycle, and increases your conversion rates - painlessly! In "Funnel It!, " Tom Martin shows you how. This guide reveals techniques Martin has refined over 20 years... techniques he's used to drive consistent double-digit growth in his own company through good times and bad, without doing "any" cold-calling or paid advertising. Martin boils complex ideas and approaches down to simple, straightforward, and understandable language - and actionable solutions! Features include:Reaching "self-educated buyers" who are more than halfway through the buying decision process before they even contact youLeveraging the power of "propinquity" in your sales funnel systemMaking every call count: creating behaviorally targeted digital prospecting campaigns that integrate email and web content to segment sales leads into hot/warm/coldSocial prospecting: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedInRightsizing content: saving money by matching production quality to your specific marketing and sales needsChoosing devices, apps, software, and accessories for quickly creating high-quality DIY contentReal-life B2B and B2C case studies showing how others have applied Martin's techniquesDownloadable worksheets, diagrams, and other resources to help you build your own digital prospecting system
If you sell, prospecting is one of the most important things you do - and it's probably one of the most frustrating and painful things you do, too. But it doesn't have to be! Using new social media, content, and email marketing tools, you can build a supercharged, highly-automated digital sales prospecting system that attracts more qualified leads, shortens your sales cycle, and increases your conversion rates - painlessly! In "Funnel It!, " Tom Martin shows you how. This guide reveals techniques Martin has refined over 20 years... techniques he's used to drive consistent double-digit growth in his own company through good times and bad, without doing "any" cold-calling or paid advertising. Martin boils complex ideas and approaches down to simple, straightforward, and understandable language - and actionable solutions! Features include:Reaching "self-educated buyers" who are more than halfway through the buying decision process before they even contact youLeveraging the power of "propinquity" in your sales funnel systemMaking every call count: creating behaviorally targeted digital prospecting campaigns that integrate email and web content to segment sales leads into hot/warm/coldSocial prospecting: tips, tricks and strategies for prospecting directly via Twitter, Facebook and LinkedInRightsizing content: saving money by matching production quality to your specific marketing and sales needsChoosing devices, apps, software, and accessories for quickly creating high-quality DIY contentReal-life B2B and B2C case studies showing how others have applied Martin's techniquesDownloadable worksheets, diagrams, and other resources to help you build your own digital prospecting system