Full E-book The Business of Biotechnology: The Next Wave of Innovation For Kindle
- 4 years ago
https://dickoko12.blogspot.com/?book=1119216176
This book provides a comprehensive overview of the new business context and marketing models for biotech companies, by analyzing best strategies and key success factors for innovation, portfolio management, commercialization and global expansion. It combines conceptual chapters and cases, in collaboration with senior executives from biopharma companies and leading consultancies, who can contribute significantly with the communication of the book to the customer networks. Chapters include: Biotechnology as an Innovation Driver; Startup Strategies; New Alliance and M&A Strategies; Precision Medicine Drives New Marketing Models; Emergence of Patient Power: Changing Patient/Physician Dynamics; Evidence-based Marketing: Demonstrating Clinical and Economic Performance; New Pricing Models: Strategic Payer Engagement; Partnering with Public/Private Payers; Managing Beyond the Lifecycle: Sustainability Strategies; Diginial Markting for Global Healthcare; Addressing Regulation in North America, Europe, and Japan; and Winning Strategies for Emerging Markets.
This book provides a comprehensive overview of the new business context and marketing models for biotech companies, by analyzing best strategies and key success factors for innovation, portfolio management, commercialization and global expansion. It combines conceptual chapters and cases, in collaboration with senior executives from biopharma companies and leading consultancies, who can contribute significantly with the communication of the book to the customer networks. Chapters include: Biotechnology as an Innovation Driver; Startup Strategies; New Alliance and M&A Strategies; Precision Medicine Drives New Marketing Models; Emergence of Patient Power: Changing Patient/Physician Dynamics; Evidence-based Marketing: Demonstrating Clinical and Economic Performance; New Pricing Models: Strategic Payer Engagement; Partnering with Public/Private Payers; Managing Beyond the Lifecycle: Sustainability Strategies; Diginial Markting for Global Healthcare; Addressing Regulation in North America, Europe, and Japan; and Winning Strategies for Emerging Markets.