Instagram to Require Users to Provide Their Date of Birth. Previously, users of the app needed only to confirm they were at least 13 years old. Instagram announced the changes to the platform via a statement. Asking for this information will help prevent underage people from joining Instagram, help us keep young people safer and enable more age-appropriate experiences overall, Instagram, via statement. The company stated that birthday information will remain private. Instagram "expects ads targeted by age to be more accurate on Instagram following this update.". The company stated that its "focus is on developing new, age-appropriate experiences for young people using this information.". Instagram also plans to increase user control over direct messages