Acura Zone Sales Manager’s Experience as a Veteran Shapes His Approach to His Career

After Acura Zone Sales Manager Luis Guerra graduated high school, he challenged himself by enlisting in the U.S. Army. He never expected to be sent overseas to serve in active combat, but at the age of 18 he found himself serving in both Operation Desert Storm and Desert Shield in the Persian Gulf War.

Inspired by his parents, who left Cuba to seek a better life in America and his father's career in the auto industry, Guerra serves as a liaison between Acura and its dealers in the Chicago area. In this role, he supports dealer efforts to enhance their business and provide an incredible customer experience. Guerra is the latest subject of the What Makes a Honda is Who Makes a Honda video series.