The quest for health and a natural look boosts sales of beauty products in Asia

SINGAPORE, Nov. 27, 2019 /PRNewswire/ -- Kantar, the world's leading data, insights, and consulting company, announced today that key drivers of growth in the Asia beauty market are natural ingredients that help consumers achieve good skin health, makeup that helps people obtain a natural look, and skincare products aimed at male shoppers. The Beauty Trends in Asia report highlights the key drivers behind the +8% growth in beauty product sales between 2017-18 compared to +4% for fast-moving consumer goods (FMCG) as a whole, while sales of personal care products in the region continue to outperform the total FMCG market.

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