People Would Rather Watch a New Movie at Home, Polls Say
- 4 years ago
In a recent survey conducted by Flixed, more than half of moviegoers revealed they’d rather watch a new movie at home than go see it in theaters. Of the 1,000 people surveyed, Generation Xers, age 40 to
54, were the most likely to prefer home streaming, with
only 23 percent saying they favored theater viewing. 63 percent of baby boomers, age 55 to 75, and 61 percent of millennials, age 22 to 37, also said they preferred at-home streaming. Increased comfort, no expensive theater concessions and an adjustable viewing experience were the top three reasons at-home viewing was preferred. When it comes to streaming costs, 80 percent of millennials reported they would most likely pay a premium to be able to stream at home. Generation Xers and baby boomers were close behind, with 76 percent and 74 percent, respectively. On average, the surveyed participants reported a willingness to pay up to $22 a month for the ability to stream new movies at home.
54, were the most likely to prefer home streaming, with
only 23 percent saying they favored theater viewing. 63 percent of baby boomers, age 55 to 75, and 61 percent of millennials, age 22 to 37, also said they preferred at-home streaming. Increased comfort, no expensive theater concessions and an adjustable viewing experience were the top three reasons at-home viewing was preferred. When it comes to streaming costs, 80 percent of millennials reported they would most likely pay a premium to be able to stream at home. Generation Xers and baby boomers were close behind, with 76 percent and 74 percent, respectively. On average, the surveyed participants reported a willingness to pay up to $22 a month for the ability to stream new movies at home.