Shopping for Plants Online May Actually Help Garden Centers—Here’s Why

  • 5 years ago
Shopping for Plants OnlineMay Actually Help GardenCenters—Here’s Why While e-commerce sites haven’t driven brick-and-mortar plant retailers out of business, theyare certainly changing the face of the industry. Gardening boutiques and upscale florists arenow filling the demand for plants, offeringspecies geared for apartment-dwellers. Millennials are discovering a love for plants,and they’re dabbling in this hobby throughInstagram trends and online plant purchase. However, they might find theirway to the nearest garden centeras their passion develops. They are also drawn to brick-and-mortarstores less for a purchase and morefor the shopping experience they offer. If anything, the Internet Age actually may be spurring demand for the essential product thatMillennials are lacking: an outdoor lifestyle.

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