How Ja Rule Is Reinventing Himself and Helping Other Celebrities in This Age of Access

In the 20 years since Ja Rule burst onto the music scene, both he and the world around him have transformed dramatically. Today, Ja Rule is busy reinventing himself as a tech entrepreneur, most notably with his platform Iconn that allows anyone to directly book talent such as musicians to perform at events like Bar Mitzvahs and weddings.