The Mercedes-Benz press conference at the 2019 IAA focused on sustainable solutions for the future of mobility, which are reflected in the products as well as in the business strategy. At the same time, Mercedes-Benz continued to position itself as a manufacturer of luxury automobiles. As an example of this sustainable luxury, the Mercedes-Benz VISION EQS show car celebrated its world premiere. The inventor of the automobile also presented 19 other vehicles to the public for the first time. An additional highlight of this year's IAA appearance was the completely revised exhibition stand in Hall 2, which became more customer-oriented.