Full version Consumer Behavior: Building Marketing Strategy For Kindle
- 5 years ago
https://ebookunlimited.space/?book=0077645553
Consumer Behavior: Building Marketing Strategy
provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Consumer Behavior: Building Marketing Strategy
provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.