23-year-old Cole Bennett is the whizkid behind Lyrical Lemonade, a video production outlet turned one-stop media and merch shop that’s behind the breakout visuals from some of this generation’s biggest young stars. After getting his start blogging about rising Chicago rappers, the Illinois filmmaker has worked with the likes of Ski Mask the Slump God, Lil Pump, Lil Tecca, Juice WRLD, Lil Skies, and more.