The Quint caught up with notable author Devdutt Pattanaik at the Jaipur Literature Festival, where he arrived to a packed hall of audience. Pattanaik says that the crowd at India’s most cherished lit fest could be because of his advent in television. This, coupled with his decision to speak in Hindi, has helped Pattanaik reach out to a diverse range of readers.

Video: The Quint

Music: Big Bang Fuzz