Full version Social Selling: Techniques to Influence Buyers and Changemakers Complete
- 5 years ago
https://go.drivelive.club/?book=0749478012
The digital landscape has changed buyers? habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.?Social Selling?provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.
The digital landscape has changed buyers? habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.?Social Selling?provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples.