Amul locks horns with Britannia, Parle and ITC over ‘real butter’ cookies

Moneycontrol
Moneycontrol
  • 5 years ago
In terms of pricing, the cookies are priced at Rs 10 for a 40-gram pack. Competitors like Britannia sell ‘Good Day’ butter cookies at Rs 5 for a 39-gram pack. Parle sells its 20-20 butter cookies at Rs 20 for a 150-gram pack.

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