CANCER THERAPY ANIMATION | MOA | PHARMACOLOGY

  • 5 years ago
Pharmacology is the study of drug actions or reactions, biologically speaking. In reference as to what a drug is in this study; we are referring to any man-made drug, natural drug, or any drug that is endogenous from within the body, a molecule that creates a biochemical or physiological effect on a cell, tissue, organ, or organism. Simply put; it is the study of changes in normal or abnormal biochemical functions of the body after a drug has been introduced into the body or a living organism. Any substance with medicinal properties is considered a pharmaceutical.
According to Wikipedia in reference to pharmacology and I quote “The field encompasses drug composition and properties, synthesis and drug design, molecular and cellular mechanisms, organ/systems mechanisms, signal transduction/cellular communication, molecular diagnostics, interactions, toxicology, chemical biology, therapy, and medical applications and anti-pathogenic capabilities. The two main areas of pharmacology are pharmacodynamics and pharmacokinetics. Pharmacodynamics studies the effects of a drug on biological systems, and Pharmacokinetics studies the effects of biological systems on a drug. “

These two fields of pharmacology; pharmacodynamics, and pharmacokinetics discuss the chemicals with biological receptors, and discuss the absorption, distribution, metabolism, and excretion (ADME) of chemicals from any biological system respectively.
MOA stands for mechanism of action. A MOA video is created with the idea in mind of presenting difficult medical interactions in a simplified form, using computer graphics and 3D animation software. When the two terms are put together; “Pharmacology MOA” we have a visual and simplified method of understanding this complex drug interaction through both video and audio technology.
The example in the above video clearly demonstrates or introduces a new drug therapy for cancer and its possible success as it moves through the body. In a nutshell “Pharmacology MOA” makes it easy to understand complex medical and drug interactions for the layperson, investor or student of medicine. In the case above we are seeing a possible cancer treatment and how it interacts with the cells in the body, all created using computer graphics and 3D animation.

Equisolve is the leader in this innovative 3D visual technology and a producer of Pharmacology MOA videos for Drug companies and manufacturers as well as medical device manufacturers. Give us a call and schedule your next appointment to learn more about bringing your newest therapy to fruition via Pharmacology MOA video.


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