Shaquille O'Neal Looking to Purchase Reebok The NBA Hall of Famer made his intentions known at a recent event for Carnival Cruise. Shaquille O'Neal, via 'CNBC Make It' Early on in his NBA career in 1992, O'Neal inked a $15 million deal with Reebok. Shaq adds around that time, the brand was one of the most noticeable in the U.S. But since the emergence of companies like Under Armour, he says Reebok has struggled to stand out. Shaquille O'Neal, via 'CNBC Make It' Adidas acquired Reebok in 2005 for $3.8 billion. A recent report from Bloomberg says Adidas is considering selling it off due to falling revenue.
