About For Books Car Guys Vs. Bean Counters Review
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HardCover. Pub. Date: 2011 Jun Pages: 256 in Publisher: Penguin Group. (USA) Incorporated. A legend in the car industry reveals the philosophy that s starting to turn General Motors around.In 2001. General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching. office politics. turf wars. and risk avoidance. After declaring bankruptcy during the recession of 2008. GM is back on track thanks to its emace of Lutz s philosophy . When Lutz got into the auto business in the early sixties. CEOs knew that if you captured the public s imagination with great cars. the money would follow. The car guys held sway. and GM dominated with bold. creative leadership and iconic ands like Cadillac . Buick. Pontiac. Oldsmobile. GMC. and Chevrolet.But then GM s leadership began to put their faith in analysis...
HardCover. Pub. Date: 2011 Jun Pages: 256 in Publisher: Penguin Group. (USA) Incorporated. A legend in the car industry reveals the philosophy that s starting to turn General Motors around.In 2001. General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching. office politics. turf wars. and risk avoidance. After declaring bankruptcy during the recession of 2008. GM is back on track thanks to its emace of Lutz s philosophy . When Lutz got into the auto business in the early sixties. CEOs knew that if you captured the public s imagination with great cars. the money would follow. The car guys held sway. and GM dominated with bold. creative leadership and iconic ands like Cadillac . Buick. Pontiac. Oldsmobile. GMC. and Chevrolet.But then GM s leadership began to put their faith in analysis...