Full version Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon Best
- 5 years ago
https://edoganteng23.blogspot.com/?book=0470592702
How the King of Beers collapsed without a fight and what it means for America s place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America s most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times , details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company s fall mirrors America s dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev s clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America s heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that s both wide reaching and profound.
How the King of Beers collapsed without a fight and what it means for America s place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America s most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times , details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company s fall mirrors America s dwindling financial and political dominance as a nation. Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev s clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America s heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that s both wide reaching and profound.