Strategy from the Outside In: Profiting from Customer Value Best Sellers Rank : #5
- 5 years ago
https://drrherhb.blogspot.com/?book=0071742298
Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization s number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization s number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.