Lululemon Is Taking on Nike and Adidas With Sneaker Line The company is
launching its own
footwear collection
this year. CEO Calvin McDonald said they are currently testing new products. The company previously
worked with sneaker label
APL to create men’s and
women’s sneakers. Calvin McDonald, via statement Lululemon is known for its women’s athleisure wear like yoga pants and workout clothes. The company plans
to grow its menswear
business into a
$1 billion platform by
2020, launch a new
self-care collection
and branch into
casual wear. Lululemon hopes to more than double the size of its men's wear revenues by 2023.