Lil Nas X, The Boyboy West Coast & The Future Of Memes In The Music Industry | For The Record

Viral marketing tactics date back decades in the music industry, but the social media era has ushered in ever-evolving ways for artists to promote themselves. While this can lead to near-overnight success, it also raises new problems about how to maintain a commensurate level of popularity in the long-term. Lil Nas X and The Boyboy West Coast are just two of the latest examples of meme-driven hits. To discuss the artists' rapid rise and the larger implications of viral fame, Genius' Rob Markman sat down with music journalist Kiana Fitzgerald, Senior VP of A&R and Marketing at RCA Records J Grand, and Genius Executive Editor Insanul Ahmed on the latest episode of For the Record.