BMW Electric Sounddesign Sound Lab

It’s a known fact that lots of automakers have been criticized in recent years for installing digital sound enhancers in their cars powered by combustion engines. BMW has done it quite a few times, such as with the previous-generation M5 (F10) launched towards the end of 2011. Since then, the Active Sound Design technology has been expanded to a multitude of other cars, including models such as the M3 and M4 duo, the M2, the smaller M140i, and even the eco-friendly i3 and i8 models. The X5 M and X6 M have it, too. What Active Sound Design does is amplify the engine’s sound through the cabin’s speakers to boost the aural experience, so they say. Future electrified BMWs will also come bundled with artificial sounds not only to make the cars more appealing in terms of how they sound, but also because of legal requirements about EVs having to make noises to alert those around the car about its presence.