Harry Pang Head of New Business and Content Development at APV - LinkedIn Video 2

  • 5 years ago
Another quick video I shot with Harry Pang from APV.

One take...

On the way to a meeting...

Wrote the script on notes on my phone on the train...

Recorded the voice over on our phones while waiting for a client...

The video is all about thinking more strategically about video!

Its another example of quick disposable video content that is memorable and visual.

Like a lot of disposable content it’s not perfect.

It’s certainly nowhere near as crafted as a piece I take a brief on, write a shooting script for, do storyboards and a shot list for, work with a crew on and deliver to a client...

It’s creative immediacy in action...

It is much closer to captured content but it’s captured content with a slightly more cinematic feel...

The trick with disposable content is to focus on the message and to create and distribute and turn up on your social networks more often and more memorably.

Enjoy!