Swachh Bharat or Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.[1][2][3]

This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event.Swachh Bharat Abhiyan was launched by Prime Minister of India Narendra Modi on 2 Oct 2014, Gandhi Jayanti. On this day, Modi addressed the citizens of India in a public gathering held at Rajpath, India and asked everyone to join this campaign.[6] Later on this day, Modi himself swept a pavement at Valmiki Basti, a colony of sanitation workers, near Rajpath.[7]

On 2 October, Anil Ambani, Indian industrialist and a participant in this event, told in a statement—[8]

I am honoured to be invited by our respected Prime Minister Shri Narendrabhai Modi to join the "Swachh Bharat Abhiyan". . . I dedicate myself to this movement and will invite nine other leading Indians to join me in the "Clean India" campaign. . .

Indian President Pranab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by Border Security Force, India and Indian Air Force.


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