CHANEL's ERES Targeting PRC Tourists in Hong Kong

Jimmy Poon
Jimmy Poon
  • 5 years ago
This 5-min video shows how CHANEL's premium female lingerie brand, ERES, used Blis location technology, and our ability to target by telco operators, to reach roaming mobile devices from Mainland China in Hong Kong, at 5-Star hotels and the most affluent shopping malls.

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