Jack Harlow has made a name for himself through his hypnotizing, melodic beats, his smooth drawl, and boundless determination. With three full albums already under his belt, the twenty-year-old is only just beginning. Hailing from Louisville, Kentucky, Harlow writes every day, the topics of his verses ranging from criticism from his peers to forays with women to the New Balances he sports. The success of last year’s Loose indicates his trajectory toward superstardom, yet he remains grounded and tethered to his vision. The bright video for “SUNDOWN,” a standout track from the album, conveys this sentiment, featuring Harlow rapping on a small rooftop and partying under a bridge with his friends, his tight brown curls bouncing across his forehead. The scenes illuminate the pride and loyalty Harlow has for his hometown and his tight-knit group, and they suggest his attractive humility that resonates even over the phone. As I chatted with him about his career, he made sure to credit his upbringing and support system for his unmistakably fearless independence, which made him all the more real and likeable. In 2019, Harlow aims to take off, and that’s exactly what we should expect.
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CREDITS: Produced by: The FADER Director: Scott Perry Producer: Frances Capell
Executive Producers: Rob Stone, Jon Cohen, Andy Cohn, Anthony Holland, Scott Perry Senior Production Manager: Madison LaClair Associate Producer: Claire Lilly
Director of Photography: Mikey van Beuren Steadicam Operator: Spencer Meffert Assistant Camera: Kim Meffert Production Assistant: Forde Womack Sound Recordist: Adam Snyder Fixer: Robert Womack Post Producer: Susan Agostinelli Editor: Nick Pezzillo Title Animations: Nikhil Shah Assistant Editor: Alejandro Gatti Colorist: Dante Pasquinelli Sound Mix: William McQuigan
