India’s richest man Mukesh Ambani on Friday said his company Reliance Industries Ltd (RIL) will roll out its e-commerce platform to as many as 1.2 million retailers and store owners in Gujarat, as part of a massive nationwide plan that analysts said could pose a challenge to Walmart Inc.-controlled Flipkart, Amazon.com Inc., and Alibaba Group Holding Ltd-funded Paytm Mall.

“Reliance Jio and Reliance Retail will launch a unique new commerce platform to empower and enrich our 12 lakh small retailers and shopkeepers in Gujarat, which are part of the over 3 crore community in India,” Ambani said at the inaugural function of the Vibrant Gujarat Global summit in Gandhinagar.

Gujarat will kick off the pan-India Reliance e-commerce plans, Ambani said.