Mastercard Takes A Swipe At Itself With New Logo
- 5 years ago
Business Insider reports Mastercard is literally making itself disappear.
Mastercard has dropped the words "Mastercard" from its logo.
It will now appear as just the two intersecting circles of red, yellow, and orange in the middle.
The credit-card company is trying to get customers to view it as a tech company, instead.
It also reflects a changing payments landscape, where customers are increasingly paying without any kind of swipe.
Mastercard has dropped the words "Mastercard" from its logo.
It will now appear as just the two intersecting circles of red, yellow, and orange in the middle.
The credit-card company is trying to get customers to view it as a tech company, instead.
It also reflects a changing payments landscape, where customers are increasingly paying without any kind of swipe.