Grey Goose Vodka Creator Describes The Perfect Martini

Francois Thibault, cellar master at Grey Goose vodka says the way James Bond orders his martini is incorrect. He tells Business Insider that a Martini should always be stirred, not shaken because it dilutes the mixture too much. Thibaut also recommends that there should be no more than 20 seconds of stirring. He adds that you shouldn't store your vodka in the freezer, unless it's not very good.