Animation shows potential for future content industry, adds flavor to Korean Wave

  • 5 years ago
The South Korean animation industry saw great success this year overseas.
Sales grew at international expos by more than a third.
The Korean government is also looking to support the industry.
Yoon Jung-min reports.
South Korea's animation industry is gaining popularity around the world and could be the next 'Korean Wave'
According to the Korea Creative Content Agency, local cartoon producers sold some 142 million U.S. dollars of products at world's top four animation expos this year, a 34 percent increase from the year before.

One local animation studio that has gone global is Studio Gale. This year, the company signed a contract with a Singaporean company to co-produce the animation "Tish Tash."
Founded in 2008, Studio Gale boasts expertise in a range of 3D animations from slapstick comedy to action adventure.
It has also worked with another producer Iconix on children's favorites "Pororo, the Little Penguin" and "Tayo."

"Korean animations for pre-schoolers, such as Pororo and Tayo, are very popular overseas. On the other hand, the U.S. animation industry is focused on family animations including theatrical animation films. I believe the Korean animation industry also has great potential for family animations if we focus on them."

Other local producers, such as Hongdangmoo and Mostapes, have also seen success in overseas markets this year.

"Korean animation designed for children is popular overseas. The moving pictures are very delicate and pleasing to watch,... and Asian values contained in the movies appeal to foreign markets."

As the content industry emerges as a promising future growth engine, the Korean government is also pushing for its development.
At Thursday’s ministerial meeting, Prime Minister Lee Nak-yon emphasized the importance of bolstering the content industry,... including games, animation and music.
He called on ministries and the public sector to work together to support the industry.

With the government's support, the content industry is expected to build on its recent success.
Yoon Jung-min, Arirang News.

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