On August 8th Selena Gomez took to her instagram to announce that she was realising her second campaign with Coach. She posted a picture of her and one of the bags from her line, and captioned it “Hey fam- It’s almost here! First look at my new campaign. My exclusive @Coach clothing collection drops in a couple weeks.” Selena has been the face for Coach for quite some time, but this is only her second line with them. And unlike their first campaign from last year, this year new collaboration will not only include leather goods, it will also include ready to wear clothes! For the campaign to come together Selena worked along sides Coach’s creative director, Stuart Vevers. They decided to make the line a reflection of Selena’s feminine and playful style. In a recent press statement Selena expressed how proud she is of the collection, and said that what she loves the “most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning." And Stuart said that he loves “working with Selena because she brings her strong point-of-view to the design process.” The line is available for pre-sale right now on the Coach website, but it will not officially be out until August 31st. It includes everything from sweaters, to a skirt, bags, wallets, and even phone cases. Selena has since posted another pic of the campaign on her instagram.

Hosted By: Ashley Brinkman

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