BMW Venice Making of event launch New BMW 8 Series Coupé

It is a partnership characterized by exclusivity and refinement that between BMW and the City of Venice, presented with a press conference at Ca 'Vendramin Calergi, home of the Venice Casino, in the presence of Luciana Colle (Vicesindaco di Venezia), Sergio Solero ( Chairman and CEO of BMW Italy), Uwe Dreher (BMW Brand Communication Director, BMW i, BMW M of BMW AG) and Federico Izzo (BMW Italy Marketing Director). Last summer, the magnificent Venetian palaces, the Rialto bridge and the Grand Canal have been the stage for the shooting of the spot for the global launch of the New BMW 8 Series Coupé, which is presented in recent days to sports car enthusiasts and luxury in all BMW dealerships. The film, directed by Daniel Wolfe, tells the story of a young Venetian who discovers his love for BMW cars as a child. The young protagonist leaves Venice as a teenager and returns to the city only many years later, when she can realize what seemed impossible, turning dreams that have been cultivated for a long time into reality. Finally, the childhood dream becomes reality and on board the new BMW 8 Series Coupé, it begins a unique journey through the canals of his hometown. For once, in fact, gondolas, steamboats and small motorboats that are the only means of transport in Venice, make room for the New BMW 8 Series.