The 25th edition of Artissima travels on board the Lancia Ypsilon
- 6 years ago
The 2,800 visitors more than last year confirm a growth that for Artissima, at the end of its 25th edition, has become a constant. This year, visitors go from 52 thousand to 54,800.
Lancia Ypsilon was once again the protagonist of the event with a fleet of cars available as courtesy car and a stand on which the Fashion City Car was exhibited in an interactive form: the public was able to explore the car's precious details by taking pictures with own smartphone. The exposed Ypsilon livery, illuminated by the flash, left hidden and seductive messages to emerge.
With the Ypsilon St'Art Tour, Artissima's visitors traveled through the exhibition halls guided by professionals of contemporary art, appreciating all the nuances and details of the exhibited installations.
Lancia Ypsilon was once again the protagonist of the event with a fleet of cars available as courtesy car and a stand on which the Fashion City Car was exhibited in an interactive form: the public was able to explore the car's precious details by taking pictures with own smartphone. The exposed Ypsilon livery, illuminated by the flash, left hidden and seductive messages to emerge.
With the Ypsilon St'Art Tour, Artissima's visitors traveled through the exhibition halls guided by professionals of contemporary art, appreciating all the nuances and details of the exhibited installations.