Lancia Ypsilon protagonist of the Pink Parade in support of the Umberto Veronesi Foundation
- 5 years ago
A Pink Parade was held in Milan. The 'Corsa in Rosa' dedicated to breast cancer research in support of the Umberto Veronesi foundation that sees Lancia as the main sponsor.
A successful and growing initiative: from the 3,500 participants in 2014, it reached 12,000 visitors last year. And even this year, despite the rain, participation has been enormous.
To open the race in Piazza Duomo, a pink wrappata Ypsilon dedicated to research.
The Ypsilon stand dedicated to health and prevention is also very active, even through physical activity with the dedicated hashtag #YpsilonMovement
A successful and growing initiative: from the 3,500 participants in 2014, it reached 12,000 visitors last year. And even this year, despite the rain, participation has been enormous.
To open the race in Piazza Duomo, a pink wrappata Ypsilon dedicated to research.
The Ypsilon stand dedicated to health and prevention is also very active, even through physical activity with the dedicated hashtag #YpsilonMovement