Teens Are Abandoning Victoria’s Secret
- 6 years ago
Teen shoppers are being turned off of Victoria's Secret.
The lingerie retailer, which also owns teen-focused brand Pink, fell off of a list of US teens' favorite clothing brands. The list was part of a recent survey of teen spending habits by Piper Jaffray.
Victoria's Secret also appeared on the list of 10 retailers that teens are no longer shopping from for the second time.
Victoria's Secret has struggled in recent years and has been accused of alienating core customers with racy ads.
Pink, the teen-focused line that used to be one of the retailer's sweet spots, has also come under pressure. Meanwhile, more body-positive brands such as American Eagle's Aerie have been gaining market share.
The lingerie retailer, which also owns teen-focused brand Pink, fell off of a list of US teens' favorite clothing brands. The list was part of a recent survey of teen spending habits by Piper Jaffray.
Victoria's Secret also appeared on the list of 10 retailers that teens are no longer shopping from for the second time.
Victoria's Secret has struggled in recent years and has been accused of alienating core customers with racy ads.
Pink, the teen-focused line that used to be one of the retailer's sweet spots, has also come under pressure. Meanwhile, more body-positive brands such as American Eagle's Aerie have been gaining market share.