BMW at the 2018 Paris Motor Show

The latest results of BMW’s ongoing product offensive are taking centre stage at the brand’s Mondial de l’Automobile 2018 show stand in Paris. Emotion-packed design, pioneering technology and an even more richly engaging form of driving pleasure define the character of the new models BMW is presenting at the most important date on Europe’s 2018 car show calendar. The fresh arrivals introduce the brand’s new design language to a number of vehicle segments and represent significant advances in the areas of digitalisation, operation, sustainability and driving dynamics. For example, visitors to the Paris show will discover the first models to feature the new BMW Operating System 7.0, which creates a fully digital grouping of instrument cluster and Control Display and allows system operation to be adapted even more precisely to the driver’s personal preferences.

The BMW Group is set to revolutionise driving pleasure with the BMW Intelligent Personal Assistant. From March 2019, BMW drivers and passengers will be joined by an intelligent, digital character that responds to the prompt “Hey BMW”. This will mark the start of a new era for the BMW Group in which drivers will increasingly be able to operate their car and access its functions and information simply by speaking. Further innovations include BMW Laserlight and the Steering and lane control assistant, which are also available for other new models from the brand, plus the unique Reversing Assistant, which takes over steering for reversing manoeuvres in tight areas where visibility is restricted