Facebook to Eventually Rely on Instagram for Ad Revenue Growth
- 6 years ago
Facebook to Eventually Rely on Instagram for Ad Revenue Growth Facebook’s revenue growth is
starting to slow down. According to some projections, Facebook will soon rely
on Instagram to drive majority of the
company’s ad revenue. The photo-sharing app now has more than
1 billion users and will generate up to
$9 billion in revenue in 2018. During Q3 Instagram pulled in about 15% of the company’s advertising revenue, and is expected to generate up to 70% by 2020. The social giant’s $1 billion acquisition of Instagram was one of the biggest in the internet era. Instagram has grown into one of the most important parts of Facebook’s future.
starting to slow down. According to some projections, Facebook will soon rely
on Instagram to drive majority of the
company’s ad revenue. The photo-sharing app now has more than
1 billion users and will generate up to
$9 billion in revenue in 2018. During Q3 Instagram pulled in about 15% of the company’s advertising revenue, and is expected to generate up to 70% by 2020. The social giant’s $1 billion acquisition of Instagram was one of the biggest in the internet era. Instagram has grown into one of the most important parts of Facebook’s future.