How the Founder of SHEFIT is Reinventing the Sports Bra and Taking on the Fitness Industry - Full Interview
- 6 years ago
This Mom Couldn't Find a Sports Bra that Does What It's Supposed To. So She Invented One.
As a wife, mother of four daughters, and professional International Federation of Bodybuilding and Fitness competitor, Sara Moylan had tried all of the so-called "best sports bras" on the market. She wanted to be able to set her level of fit and support, but nothing like that existed: The bras made her fit them, not the other way around.
Sara realized that countless of other women shared this same struggle. So, armed with a maternity bra and glue gun, she created the first SHEFIT prototype.
As a wife, mother of four daughters, and professional International Federation of Bodybuilding and Fitness competitor, Sara Moylan had tried all of the so-called "best sports bras" on the market. She wanted to be able to set her level of fit and support, but nothing like that existed: The bras made her fit them, not the other way around.
Sara realized that countless of other women shared this same struggle. So, armed with a maternity bra and glue gun, she created the first SHEFIT prototype.