Investigation Says One in Three Reviews on TripAdvisor Are Fake
- 6 years ago
Investigation Says One in Three Reviews on TripAdvisor Are Fake A new study says hotels and restaurants are buying positive reviews on TripAdvisor. A recent website analysis shows that top rated establishments have almost twice as many “false” reviews as lower ranked ones. Many were found to have used reviewsthatstick.com, which operates from a base in Asia. On this website, a glowing five-star review costs only $50. Other sites allow customers to bulk-buy reviews at cheaper prices, with one offering ten
for around $80. TripAdvisor has rejected the claims, saying it invests heavily in detecting fraud and has tools to prevent
bogus posts. The travel company adds it has penalized 170 properties that tried to use reviewsthatstick.com.
for around $80. TripAdvisor has rejected the claims, saying it invests heavily in detecting fraud and has tools to prevent
bogus posts. The travel company adds it has penalized 170 properties that tried to use reviewsthatstick.com.