2018 Reanult AEX - Augmented Editorial Experience

As mobility continues open up new possibilities for connected and autonomous cars, users will seek for more sophisticated on-board experiences to maximize travel time – personally and professionally. Demonstrating the next step in Renault’s investment stake in French media group Challenges, Mr. Carlos Ghosn, Chairman and CEO of Group Renault, revealed a new vision for the future of mobile content – an Augmented Editorial Experience (AEX). This immersive experience combining content, connectivity services, media and mobility, will turn travel time into a learning experience beyond driving and beyond the car itself. An immersive Augmented Editorial Experience will appear on the Renault stand at the Paris Motor Show. Inside a full-size capsule, through 4 scenarios in a 222-degree projection, visitors will experience how their daily time spent in a car might be different, through the benefit of enhanced on-board experiences and premium, adaptive, personalized content developed by Groupe Challenges. The AEX capsule sits alongside a new Renault luxury concept car, which is an electric, autonomous, connected robo-vehicle, making it easy for people to imagine what the experience might be like in the autonomous drive car of the future.