Serena Williams Stars in Music Video for Breast Cancer Awareness Month Williams took to Instagram to share a video of herself singing "I Touch Myself" by the Divinyls for the 'I Touch Myself Project.' Serena Williams, on Instagram The 'I touch Myself Project' launched in 2014 in an effort to help with early detection of breast cancer, which is the most common cancer found in women, according to the CDC. Early detection allows for a wider variety of treatment options, according to the American Cancer Society.