Nike Has No Regrets Over Colin Kaepernick Campaign
- 6 years ago
Nike Has No Regrets Over
Colin Kaepernick Campaign The company says its ad campaign featuring the
NFL QB has sparked "record" engagement and is driving sales. Nike chief executive Mark Parker made the remarks on a conference call this week. Parker then added that Nike feels "very good and very proud" of the ad campaign. Nike CEO Mark Parker, via
conference call New quarterly results show Nike's revenue has increased 10% year-on-year to
$9.9 billion. Sales in North America rose 6%, accounting for about 40% of overall revenue. In other parts of the globe, sales climbed by 24% in Greater China and 11% in Europe, the Middle East
and Africa.
Colin Kaepernick Campaign The company says its ad campaign featuring the
NFL QB has sparked "record" engagement and is driving sales. Nike chief executive Mark Parker made the remarks on a conference call this week. Parker then added that Nike feels "very good and very proud" of the ad campaign. Nike CEO Mark Parker, via
conference call New quarterly results show Nike's revenue has increased 10% year-on-year to
$9.9 billion. Sales in North America rose 6%, accounting for about 40% of overall revenue. In other parts of the globe, sales climbed by 24% in Greater China and 11% in Europe, the Middle East
and Africa.